As if death and taxes weren’t bad enough, now we can add data breaches to life’s certainties. Following up on the Target breach of 2013, which affected 40 million credit card holders, 2014 brought new highs in the Home Depot (56 million affected) and JP Morgan Chase (76 million affected) breaches. In 2015 we have already had a major incident at the health insurer Anthem, which saw the names, social security numbers, dates of birth and several other pieces of personally identifiable information of its 78.8 million customers being stolen. And just last week hackers even managed to hit the White House’s unclassified network and read President Barack Obama’s emails. If the President of the United States’ emails can be breached, just how sure are you that your data is safe?

Leveraging data for an enhanced and personalized customer experience is one of the core strategies of digital transformation. So companies are gathering more and more data about their customers, their transactions and behaviour, to mine it for insights and improve the customer experience. This goldmine of data is also the target of highly professional, focused hackers who employ extremely stealthy and long-running attacks to get into corporate networks and exfiltrate this data. These types of attacks are classified as Advanced Persistent Threats (APT) and typically can go undetected for months.