EARTHQUAKE!!! (Google is making changes again…)

In our latest expert blog, Nitin Urdhwareshe, discusses the tectonic changes taking place thanks to Google’s new “Mobile-first” ranking of sites.


Dubbed #Mobilegeddon by the press, Google has again created a tectonic shift that impacts the world; namely page ranking. This means that organizations need disproportionate focus to be have their sites responsive / mobile first / app only. Market forces have been indicating this for some time, but this is the “shake-up” call for you to take action, else your potential customers aren’t going to see you.

Transforming businesses in a way that all “urgent now” decisions are enabled on mobile devices is critical. Even today, during strategy meetings with clients, you’ll hear many of them say “we’re not ready for mobile yet.” Mobile strategy regularly gets pushed to the proverbial ‘Phase 2’. Here’s some free advice: Get ready because Google’s not waiting for you. But starting yesterday! No business has an option of not being mobile friendly.

Here at Persistent we have experts in an array of fields and technologies. You can find out more about who the people behind the Persistent brand are on our Meet the Experts page on our website.

The Year Ahead


As we kick-off our new fiscal year I want to say thank you for making us what we are today!  We wouldn’t be where we are without all of you.

anand styleI think if you were to sum up in two words the past year in the industry, it would be Digital Transformation. You see that phrase all over and when that happens, seemingly overnight, there’s usually some confusion and FUD out there. So allow me to share with you our take.

First, without technology there is no digital. And we believe that is where you’ll see our differentiation.

With software product DNA at our core, our focus is on the “how” of digital.  We are building the technology that drives our customers in the business of software, or ISVs. And as more and more enterprises turn to be software-driven, we are in a great position to build the software that will take them on their journey of digital transformation.

We see the market breaking roughly into three segments; companies with pre-internet, internet era, and born-in-the-cloud business models. Now this has nothing to do with industry, and even age, but more about how they approach workloads, their business and their business models.

For example, using financial services.

  •  You can think of large traditional banks as a pre-internet.
  • Then there are those like Ally who are clearly internet – in fact they never had brick and mortar locations to begin with.
  • And finally think of the new types of P2P companies we are seeing around the world in finance, such as the Lending Club in the US or Faircent in India, whose entire model is predicated and driven by software as they was born in the cloud.

But it’s not quite as clear cut as that because as always boundaries aren’t always sharply defined.

That large traditional bank is most likely in fact, a bit of all of these. It may have OLTP workloads, which would be pre-Internet. Its online capabilities and website presence is Internet. And now its mobile check deposit – for example – is born in the cloud.

So this heterogeneous environment, both at the enterprise level and at the macro market level is, despite confusion about what digital transformation might be, where we see great opportunity and specifically for us as technology leaders to build software driven business models.

And to reiterate, it’s not about how old you are or your size or your industry.

One example recently caught our eye and they’re not even a customer of ours. They’re in an old school industry, with lots of physical assets and locations around the world including across the street from our corporate headquarters in Pune. It’s Domino’s, a fifty-five year old pizza company! Their CEO Patrick Doyle was recently quoted in a Wall Street Journal feature saying “In a lot of ways, we’re really a technology company and we’ve adapted the art of pizza making to the digital age.” Yes a pizza company has become a software-driven business.

And software-driven is where we are seeing some of the greatest disruptive and innovative advances in business and technology today. From transportation, to banking, to travel, to agriculture, to healthcare – there is no area of our lives where software isn’t fundamentally changing how we experience it.

This is an incredibly exciting time for our industry. Established companies are transforming and new companies are reshaping how we see the future. And we’re a part of that. We built Persistent working with start-ups and in fact we’ve given birth to dozens of start-ups ourselves. We hold on to that spirit as we grow and evolve. Just this past quarter, we held our 5th annual hackathon, Semicolons, where our brightest developers around the globe competed in a 24 hour competition to build working prototypes of what being software-driven can be like.

There was so much energy and creativity, it leads me to close with a bit of a reflection. This year we’re celebrating our 25th anniversary. Some of you know, I got my start at HP in the very heart of Silicon Valley back in the 1980s. It was a very exciting time and place, getting to be there when Dave and Bill were both still deeply involved. As I look at the industry today, I still see that sense of “anything is possible,” both in Silicon Valley and here in India.

As we celebrate our 25th Anniversary this year, it’s this energy and creativity that has us so excited. Thanks to you it’s been a great journey for us and we feel the best is yet to come.


Effective Multi-tenancy strategies for SaaS Applications

Multi-tenancy Strategies

Are you still using Software as a Service (SaaS) approach to host your applications on cloud? Is separating application instances per customer on cloud really cost effective? What would you think about having a single instance and multiple users for it with assured security of your data! You’d like it right?  Dattatray Kulkarni, our Technology Architect, unfolds effective Multi-tenancy strategies for SaaS Applications in his latest LinkedIn post. Click here to read the full article:

Don’t Risk Cardiac Arrest – Focus on Security from the Start


As you’re looking to embark on the journey of digitally transformation, you’re going to want to ensure a “wow” user experience. But when you do that, you cannot lose sight of security, obviously a vital element of any initiative you undertake. In our latest expert blog, Persistent CTO Sid Chatterjee and Chief Architect Pandurang Kamat, walk you through the essentials of security.

Click here to read: Security: At the Heart of Digital Transformation


More about Sid here

More about Pandurang


We talk a lot about culture and the Persistent way.  We’re not just about doing great work, but having fun and providing opportunities for everyone to grow as people in different areas of their life.  So last weekend, the CNBC-TV18 team aired an episode from Persistent Systems, Pune in one of their money management segments of “NSE Fin Wiz – Season 2”. It was awesome to see the financial experts providing such sound financial advice to some or our young employees as they plan the path for a successful future!

If you missed it, you can check it out here –