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Starbucks patient experience?

Starbucks is well noted for its consistent customer experience. You can be pretty confident of the experience you are going to get at a Starbucks no matter where you are. I am just as confident [...]

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Why Can’t Healthcare Planning Be As Easy As Vacation Planning?

Travel agents.  Ticket counters.  Maps.  Travel books.  In the past, we would have to spend time in person with all of them in order to plan a vacation.  And it was all pretty static – make your [...]

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Digital Transformation – A Journey with Ever Changing Roads, Maps and Modes of Transportation!

    Remember the movie Planes, Trains and Automobiles staring Steve Martin and the late John Candy?  It was about the trials and tribulations of two guys trying to get home when [...]

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Rural apps in the offing:Tips for developing rural apps

In the last few years, smartphone adoptions has seen an upward surge in rural India, thanks to low cost smartphones launched by Indian companies. In addition to this, major players such as Apple, [...]

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6 Key Elements for the Perfect App Store

App stores in some ways are similar to desktop browsers: both being a means of delivering functionality and content to users. In fact, one can think of app stores as 21st century browsers that [...]

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New Data Architecture for the Mobile Enterprise

Mobility within the enterprise has multiple moving parts that it has to cater to. The new world of app thinking, brought about by the mobile revolution, has revealed significant changes to the [...]

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PersisTrends Technology and Recommendations

It is that time of the year where we look back at the past year and await for the New Year to begin. Recently, we have seen a technological upheaval on various fronts. Consider these: The global [...]

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Information Architecture: Key Considerations in an Increasingly Mobile World

Information Architecture (IA) is the art and science of organizing and labeling websites, intranets, online communities and software to support usability. Information Architecture for mobile apps [...]

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Consumerware: A Revolution of Software-Based Technologies Designed for the Consumer, delivered via Mobile

We are at the beginning of a seismic shift in technology industry, a transition from traditional software to what we call Consumerware ­ which lives on mobile devices like smartphones and [...]

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Breaking the Shackles of ‘PC Thinking’: How the Mobile Revolution is Very Different

The mobile revolution is turning out to be very different from the PC revolution that happened few decades ago. Whether you are a mobile app developer or an industry watcher, it is dangerous to [...]

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