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“A Truthful Narrative, Not Fairytales” The Role of Personas and Journey Maps in Digital Transformation

In 2017, digital transformation efforts will continue to leverage social media and gamified user experiences, big data analytics and advanced search to create a more personalized, outside-in [...]

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YOUser Centricity

The ‘Object Oriented’ revolution driven by the UML (Unified Modeling Language) at the start of the 21st century (so, so long ago) first positioned people at the center of the software development [...]